The streets of Addis Ababa buzzed with excitement as over 10,000 runners, families, and sports enthusiasts gathered for the iconic 8th Buna Family Run («አይቀርም ዘንድሮ»), hosted by the Ethiopian Coffee Sport Club (ኢትዮጵያ ቡና ስፖርት ክለብ).
As official corporate partners, GEELY Ethiopia was right at the center of the celebration, bringing next-generation electric mobility, high-octane energy, and interactive experiences to one of the country's most anticipated community events.
Electrifying the Crowd at Meskel Square
From early morning warm-ups to the final stretch across the finish line, GEELY Ethiopia created an unforgettable visual and sensory presence. The official GEELY Activation Zone became a high-traffic hub throughout the morning, featuring:
The GEELY EX5 & EX2 Showcase: Thousands of attendees had the exclusive opportunity to get up close with GEELY’s flagship electric models. Exploring their futuristic design, spacious interior craft, and cutting-edge battery technology.
Interactive Media & Photo Station: Participants and fans captured their run day achievements at the custom GEELY photo backdrops, tagging @GEELYEthiopia across social media channels.
On-the-Ground Vlogging & Giveaways: Our digital media crews caught all the live reaction videos, interviews with runners, and special brand giveaways that kept the crowd cheering.